Annual Report 2023–24 | New York City Tourism + Conventions (2024)

Reaching More Audiences Through Strategic Partnerships

Each of our partnerships showcase the breadth of activities available in the five boroughs, providing incremental support to our member businesses. Promoting cultural celebrations, sporting events and performing arts and working alongside travel and culinary institutions allows us to expand our audiences and the reach of our content.

NYC Tourism + Conventions enables partners to promote their event or project through our digital and out-of-home marketing channels in exchange for providing equal exposure for our content through the partner’s website, newsletters and events.

Entertainment and Performing Arts

St. Ann’s Warehouse and Monsoon Wedding

May 2023

Monsoon Wedding is a stage musical adaptation of the acclaimed 2001 film of the same name, directed by Mira Nair. Telling the story of an Indian family as they prepare for a lavish wedding ceremony in Delhi, the cast and crew all represented the South Asian diaspora.

NYC Tourism + Conventions partnered with St. Ann’s Warehouse to boost our Asian and South Asian content by including our South Asian guides, itineraries and content in their dedicated emails, ticket confirmation emails and social media posts.

And Just Like That…

June 2023

This past summer celebrated the 25th anniversary of Sex and the City and the second season of Max’s spinoff And Just Like That. NYC Tourism + Conventions partnered with the franchise to celebrate this moment by coordinating lighting displays at the Empire State Building, Javits Center, One Bryant Park, One World Trade Center and Pier 17 in exchange for promotion in Max’s owned channels.

Our brand and partnership was mentioned in the show’s official media release. Our shopping guides were featured on their social accounts, and they shared illuminated building images, tagging @nyctourism and the participating buildings. Additionally, our team participated in the Empire State Building lighting ceremony alongside actress Sarah Jessica Parker, confirming our role in enhancing the City’s tourism and cultural appeal.

Life of Pi

June 2023

The Life of Pi featured NYC Tourism + Conventions as a partner of the show on their website and drove to our Asian Experience content hub through dedicated social media posts, post-trip emails and inclusion on their website. In turn, the Life of Pi was promoted in our B2C newsletter content during AAPI Heritage Month in May.

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Life of Pi. Photo: Matthew Murphy

BroadwayCon

July 2023

BroadwayCon is an annual convention that brings together theater fans, professionals and performers to celebrate the world of Broadway. The event provides a unique opportunity for fans to connect with each other and with the Broadway community while celebrating their love for theater.

We partnered with BroadwayCon to amplify our outreach for NYC Broadway Week. We delivered 1 million LinkNYC screen impressions, an event listing on our official website and social media support in exchange for a sponsorship logo inclusion, a dedicated digital screen amplifying NYC Broadway Week, social media promotion of our messaging and a dedicated post-conference email to attendees highlighting the program.

Chelsea Film Festival

October 2023

The Chelsea Film Festival returned to NYC this year with a celebration of New York City’s cultural and cinematic landscape. They hosted the world premiere of our Local Legends film series, followed by a panel featuring our SVP of Content and DiversityInitiatives, Rondel Holder. This 11th anniversary of the Chelsea Film Festival had over 2,500+ submissions. Local Legends was one of 18 Indie Episodic films shown at this festival that garnered a 10,000 in-person attendance.

We marketed this festival with 2 million LinkNYC impressions, an event listing on NYCtourism.com and a presence in NYC Tourism + Conventions’ Fall Guide in exchange for a screening of our Local Legends series at the festival, logo inclusion in event communications and banner ads in event emails.

New York Comedy Festival

November 2023

We continued our partnership of the New York Comedy Festival by promoting the festival on LinkNYC screens, social media and in our consumer newsletters in exchange for promotion of our comedy guide through the festival's email channels. Our video content was also aired in the event venues.

Hip Hop 50

SummerStage and Park Jams

July 2023

Already a partner for our Hip-Hop in NYC content hub, NYC Tourism + Conventions partnered with Mass Appeal—already a partner for our Hip-Hop in NYC content hub—for the SummerStage Park Jams event on June19, celebrating the 50th anniversary of the genre as well as Juneteenth. The event took place at Rumsey Playfield in Central Park and featured performances by renowned hip-hop artists such as DJ Premier, Grandmaster Flash and Kid Capri, among others.

We provided support for the event with out-of-home placements, social amplification, paid digital media and an event listing on our website. In return, we received partnership designation, logo presence on screens during the event, a dedicated call-out at the event, and access to tickets and VIP privileges. We also licensed our NYC Parks mark in celebration of hip-hop starting in a park to develop merchandise that was sold at the event and online.

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SummerStage Park Jams. Courtesy, Mass Appeal

Rock & Roll Hall of Fame

November 2023

NYC Tourism + Conventions partnered with the Rock & Roll Hall of Fame for its Induction Ceremony on November 3 at Barclays Center. The event was also featured in our Hip Hop 50 campaign as it honored DJ Kool Herc, a pioneering figure in the foundation of hip-hop.

We provided an event listing, paid social amplification, inclusion on LinkNYC screens and Taxi TV inventory and email newsletter inclusion in exchange for an ad in the digital program for the event, an email and social post promoting our hip-hop content to their membership, and logo inclusion in the credits on the Disney+ stream of the event.

This exchange served as a fitting conclusion to our yearlong celebration of hip-hop, reinforcing NYC’s stature as a city that embraces and champions diverse musical legacies.

Culinary

James Beard Foundation and Queens Night Market

May 2023

NYC Tourism + Conventions partnered with the James Beard Foundation and Queens Night Market to promote an exciting culinary event at the newly opened Pier 57 dining venue operated by the James Beard Foundation. As part of the AAPI Heritage Month celebration, Queens Night Market hosted a special evening at Platform by JBF. We supported the event via an event listing, social media promotion and inviting community members featured in our Asian Experience content.

Multicultural

Black Gotham Experience

February 2023

We partnered with City Hall’s Public Design Commission and Black Gotham Experience (BGX) on the promotion and rollout of BGX’s short film, Epicenter. The film covers the history of NYC’s City Hall through the lens of the experiences of Black New Yorkers and debuted in February in commemoration of Black History Month. We promoted the film on LinkNYC screens and in email and social posts in exchange for attribution in the film and in social posts promoting the film, as well as rights and clearances to share a cutdown of the film in our social channels.

Harlem Week

August 2023

This annual festival celebrates the rich history and culture of Harlem through in-person and virtual events. Ahead of the event’s 50th anniversary in 2024, we once again supported the program with social and editorial content in exchange for sponsor designation.

Diwali on the Hudson

November 2023

Our collaboration with Diwali on the Hudson, in partnership with the Desai Foundation, marked a significant milestone as we joined forces for their 10th-year capstone event celebrating Diwali in NYC. This occasion marked the first-ever celebration of Diwali as a public-school holiday in the City. We gained valuable exposure by sharing our South Asian Guide on social channels owned by Diwali on the Hudson.

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Diwali on the Hudson. Courtesy, The Desai Foundation

Sports

US Open

August 2023

In celebration of the largest annual sporting event in NYC, we partnered with the United States Tennis Association (USTA) to promote the US Open on our homepage and in our summer guide, as well as with influencer and social coverage during Fan Week. In return, the USTA promoted our site on USOpen.org, included our banner ad in their Insider email newsletter and aired our 30-second destination video to their audience of 500,000 tennis fans.

TCS New York City Marathon and NYRR Midnight Run

November 2023

We continued our partnership with New York Road Runners (NYRR) with promotion of the TCS NYC Marathon. NYRR promoted our marathon viewing guide across their owned channels, including push notifications via their app, email inclusions and within their social media posts.

This year’s marathon saw 51,453 runners from across 131 countries reach the finish line. The marathon app was downloaded 480,000 times and had a social media following of 859,000.

In turn, we promoted the NYRR New Year’s Eve Midnight Run, adding the event to our website’s event listings and showcasing it on targeted social media posts.

JP Morgan Tournament of Champions

January 2024

The JP Morgan Tournament of Champions is a professional squash tournament that features the world’s best squash players. Held January 18–25, this year marked the 26th year of the tournament at Grand Central Terminal. 

NYC Tourism + Conventions provided several assets to the tournament, including a custom restaurant guide around Grand Central, access to our Delegate Pass, a welcome letter from the Mayor and video assets shown at City Winery, where the watch party took place. The tournament included our logo and links to NYCtourism.com in newsletters and social media posts and promoted the Delegate Pass to their attendees.

FIFA

FIFA recently announced MetLife Stadium as one of the host venues for soccer matches for the CONMEBOL Copa America 2024, which will be promoted through NYC Tourism + Conventions social channels. Matches include Chile vs Argentina (June 25), Uruguay vs Bolivia (June 27) and the semifinal match (July 9).

Looking to the FIFA World Cup 26™, New York/New Jersey was awarded the final match on July 19, 2026, along with seven other matches, cementing our region as the most important stage for the world’s biggest events.

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FIFA 26 Announcement. Photo: Ivan Piedra Photography

Travel

Kayak and Priceline

October 2003

On October 5, Kayak and Priceline invited NYC Tourism + Conventions to create an engaging familiarization trip for 100 airline partners who were brought to NYC in celebration of the airline community. In return, we received prominent exposure throughout the event and the opportunity to present to the participants.

Expanding the Reach of NYC Marks at Home and Abroad

NYC Tourism + Conventions aligns with many organizations to reach audiences, featuring the City’s unique character in a variety of goods from well-known brands.

In 2023, we entered our ninth year of partnership with the iconic New YorkCity brand Only NY. They continually reinvent and promote the NYC Parks, TheCity of New York Department of Sanitation (DSNY) and NYC marks, keeping consumers interested in quintessentially New York City brands and institutions.We are excited to work on a partnership to highlight their 10th year as a licensee in 2025.

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Still taken from promo video: Courtesy, TIER

The collaboration between NYC Tourism + Conventions and Mass Appeal in Q3 enhanced the impact of the Hip Hop 50 celebration. Through this partnership, we successfully extended licensing rights for the NYC Parks and “Made in NYC” marks. This move enabled the production of exclusive apparel items, aligning with our business objectives and showcasing the City’s hip-hop culture. These products sold out during the Park Jams events as well as Hip Hop 50 Live at Yankee Stadium. They continue to be featured on Mass Appeal’s website and contribute to our broader goal of promoting New York City's cultural richness on a global scale.

In Q4, we partnered with NYC streetwear apparel brand TIER to launch an exclusive capsule collection featuring our new logo. The partnership marks the first of its kind for NYC Tourism + Conventions since the organization rebranded. The limited travel capsule collection, which features an interpretation of New York City’s new logo, brand identity and color palette, comprises hoodies, sweatpants, socks and baseball hats. The collection was promoted through our owned channels, out-of-home placements and social media channels.

The partnership also included a love letter to NYC by TIER founder Nigeria Ealey. Shared on NYCtourism.com, this collaboration was also featured in Complex, Essence and Travel and Tour World.

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Nigeria Ealey. Photo: Al J. Thompson

Annual Report 2023–24 | New York City Tourism + Conventions (2024)

FAQs

Annual Report 2023–24 | New York City Tourism + Conventions? ›

The final numbers for 2023 reached 62.2 million visitors—11.6 million international and 50.6 domestic. This was a 9.6% increase over 2022 levels, driven by the strong return of international travel (up 23%). The domestic day-trip market was a key driver of success at 24.6 million, while overnight reached 25.9 million.

What is the tourism trend in New York City? ›

In 2022, New York City welcomed 56.7 million visitors, up from 32.9 million in 2021. Visitation is forecast to grow to 63.3 million in 2023 and surpass 2019 levels by 2024. Domestic travel has recovered rapidly reaching 89% of 2019 benchmark in 2022.

What is the DMO of New York? ›

New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City.

What is the economic impact of tourism in New York? ›

The direct visitor spending impact of $79 billion generated a total economic impact of $123 billion in New York in 2022 including indirect and induced impacts.

What is special in New York? ›

What is New York Most Famous For?
  • Times Square.
  • Empire State Building.
  • Statue of Liberty.
  • Central Park.
  • New York Grand Central Terminal Station.
  • Chinatown.
  • Fifth Avenue.
  • The Metropolitan Museum of Art.

Has tourism declined in NYC? ›

In 2020, the 10-year period of record growth in tourism came to an end, and the number of visitors to New York City fell by 67 percent to 22.3 million (from 66.6 million in 2019). OSC estimates the industry's economic impact dropped by 75 percent from $80.3 billion in 2019 to $20.2 billion in 2020.

How many tourists are in NYC per year? ›

Industry
YearTotal visitors (millions)International visitors
201762.813.1
201865.213.5
201966.613.5
202022.32.4
22 more rows

What are the four types of activities preferred by cultural tourists? ›

According to the United Nations World Tourism Organization, cultural tourism is “movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and ...

What is the NYC tourism Creator Squad? ›

The campaign features work from our Creator Squad, a group of NYC-based digital creators who create social-first video spotlighting NYC's various tourism sectors on our behalf. The overall idea is that we know there are endless things to do in NYC and endless opinions from New Yorkers on how and where to do them.

How much money does New York City make from tourism? ›

FACT SHEET: NEW YORK CITY TOURISM GENERATES $74 BILLION IN ECONOMIC IMPACT FOR STATE AND CITY ECONOMY IN 2023 | The Latest in NYC Tourism News.

What are the positive effects of tourism in New York City? ›

The influx of tourists has significantly impacted New York City, contributing to its cultural diversity and economic growth. The city experienced a boost in its hospitality and entertainment industries, leading to the development of new attractions, restaurants, and hotels.

How does New York promote tourism? ›

New York State understands the value of tourism and has committed millions of dollars to promoting tourism businesses throughout the state with robust marketing efforts that include paid advertising, social media, earned media, tourism trade sales work and live event activations.

What are people from New York called? ›

List
JurisdictionRecommended by US GPOAlternatives
Unofficial
New JerseyNew JerseyanNew Jerseyite
New MexicoNew Mexican
New YorkNew YorkerKnickerbocker
53 more rows

Why is New York City so popular? ›

The city's diversity and linguistic variety create opportunities to learn about different cultures and interact with friendly locals. New York City is known for its iconic Broadway shows, stunning views from the High Line, world-class museums like MoMA, and its reputation as a fashion capital.

What is the best place to live in New York? ›

Here's a roundup of the 8 best areas to live in New York City:
  • Greenwich Village, Manhattan.
  • Harlem, Manhattan.
  • Williamsburg, Brooklyn.
  • Astoria, Queens.
  • Long Island City, Queens.
  • Prospect Heights, Brooklyn.
  • Midtown, Manhattan.
  • Bushwick, Brooklyn.

What is the current trend in tourism? ›

Wellness travel is one of the fastest-growing tourism trends. A considerable number of hotels and resorts are taking the initiative and offering customers daily cognitive health scans, nutritious food options, and relaxing amenities.

Why do tourists go to New York City? ›

New York is well known for many things, but one of them is easily its artistic prowess and the talent it homes. It's also a great spot for some huge, fascinating museums, and if you're always up for some peaceful contemplation and beautiful sights, this is a top spot.

Is tourism big in New York? ›

It is therefore no shock that it is one of the leading city destinations worldwide, with the total economic impact of tourism in New York reaching 123 billion U.S. dollars in 2022 - a figure that has rebounded since the coronavirus (COVID-19) pandemic.

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